You might have a great idea or a great technology.  But until you have customers, you don’t have a business.  And until you have a real understanding of why your customers are buying from you, your business is unlikely to prosper.

Based on real-world experiences, this NXTCONNECT session with Bob Jones will give you practical ideas and tools to help you answer fundamental questions that every entrepreneur must address:

·       Who are my customers and what are they actually buying from me?  (Security?  Convenience? Hope? Pain relief?)

·       How do I find them – cost-effectively?

·       Who influences them?  That is, who do they trust?

·       How can I ethically influence the influencers?  Said differently: Who wins if I win? And therefore, who would love to help me win?

The session will be interactive.  That is, Bob will present information and provide examples, but the audience gets plenty of opportunities to ask questions, answer questions and shape the dialog.  It will be useful, provocative and engaging.

NXTCONNECT is a free education program delivered by NXTUS, providing with wisdom and resources for early-stage, tech-enabled entrepreneurs. This month’s NXTCONNECT event is taking place in conjunction with our NXTSTAGE Community Health and Vibrancy Pilot Competition Showcase Event. More details here.